As the Communication & Digital Accessibility Coordinator for the Greater Portland Council of Governments, I’m responsible for the GPCOG brand and our communications strategy from conception to production. I’m proud to have brought GPCOG to a new level of visual polish and accessibility by conducting staff trainings, creating templates across all our platforms, and developing workflows that allow staff to be creative with art direction and brand guidance from the communications team.
This briefing book was used to share the region’s priorities with all of the candidates for Maine governor before the primaries. It needed to be polished and easy to skim, with a design that felt forward-thinking while remaining solidly in GPCOG’s brand. It received praise from all the candidates, with Shenna Bellows giving it a shoutout as “the most polished brief she’s seen.”
This is a sample page from the briefing book, which was used to share the Greater Portland region’s needs and priorities with Maine’s gubernatorial candidates.
The Greater Portland Council of Governments is a regional agency sustained by 25 dues-paying cities and towns in Cumberland County. Our social media strategy focuses around promoting our AmeriCorps volunteer program, transportation project updates and community surveys. High-quality photos are a key element of our brand, along with consistent use of the GPCOG navy blue.
GPCOG receives funding from a wide variety of sources, including state and federal grants. These flyers were distributed by GPCOG at an in-person sustainability event funded by the Municipal Investment Fund in Westbrook, ME.
Friends of Harriet L. Hartley Conservation Area is a nonprofit protecting 8 acres of coastline in Belfast, ME from development into a massive corporate land-based fishery (LBF). Their goal is to spread the word about harmful LBFs, and push for better practices in the LBF industry.
Friends of HLHCA is trying to spread the word about their mission, educate the public about the state of fisheries in Maine, and grow their membership. This social media campaign elevated their existing online presence to reach more people than ever.
This branding and style guide was designed to be extremely user-friendly for the volunteers who run the organization, none of whom are designers. By limiting it to one page and writing it very conversationally, I hoped to make it as accessible as possible.
This series was inspired by classical science illustration posters and botanical plates. Each subject was illustrated in Adobe Photoshop and compiled using InDesign. I was careful to choose fonts that evoke a sense of history while remaining uniquely modern to match the digital illustration style.
Various Species
Digital watercolor
Raphanus sativus
Digital watercolor
Clystostoma callistegioides
Digital watercolor
Omphalotus olivascens
Gouache
I created these animations using Adobe After Effects, Illustrator, and Photoshop.
Student project
This video was created to educate viewers about alternation of generations as it relates to mosses.
Client: Redbird Media Group for Maine Land Trust Network
This animation was commissioned to be part of a video about the Maine Land Trust Network. The goal was to illustrate the large number of conservation organizations across the state.
Student Project
Scientists have long believed that the building blocks of life, RNA, were formed around hot deep-sea vents, where hot and cold water mixed in a "primordial soup." A new theory proposes that RNA were actually formed by repeated wetting and drying of nucleotides at the edge of primordial hot springs.
“Knowing that you love the earth changes you, activates you to defend and protect and celebrate. But when you feel that the earth loves you in return, that feeling transforms the relationship from a one-way street into a sacred bond.”
― Robin Wall Kimmerer, Braiding Sweetgrass: Indigenous Wisdom, Scientific Knowledge and the Teachings of Plants
